Our Vision is to be the distributor of choice for selected New Zealand Wineries, in supplying their premium and quality wines to the Chinese market. We aim to build a trusted business reputation, based on relationships between two vastly different, but complimentary cultures, and to establish New Zealand wine as the product of choice for Chinese wine consumers. At the same time, we will enhance New Zealand's clean and green international reputation as a prestige wine producing nation.
- Business strucutre and partneship (NZ and Chinese Nationals with base in both countries)
- Links, Contacts, Relationships
- Knowledge of both NZ and Chinese business culture and environment
- Local support (distribution)
- Cultural, Social, Political, Business and Legal understanding
- Fluency in 3 languages (English, Mandarin, Cantonese)
- Communication with bases in both NZ and China
- Enthusiasm, People skills
- Immense market potential with growing consumer demand for Western luxury lifestyle
- Lack of significant market penetration for NZ wine currently
- Clean/Green image and reputation of NZ
- Free Trade Agreement trade benefits
- Timing
- Build key relationships (trust and reputation)
